Japanese Green Tea Boom Overseas

Japanese green tea, a familiar beverage for many Japanese, is experiencing a global boom. With the rising global health consciousness, the popularity of Japanese cuisine, and the cultural appreciation of tea ceremonies, the export of Japanese green tea has been thriving in recent years.

Challenges Faced by Yame Tea Producers

However, when we look at the domestic production scene, especially for Yame tea, we see a different story. The consumption of Japanese green tea within Japan is declining, prices are stagnating, and the farming population is decreasing and aging. These factors have led many Yame tea producers to the brink of closure, a situation that is not widely known.

Yame tea, like other Japanese teas, requires significant manufacturing costs after harvest. It demands advanced cultivation and harvesting techniques, sophisticated manufacturing skills, and appropriate equipment. As the overall agricultural workforce in Japan continues to decrease, the number of Yame tea producers is declining at an alarming rate.

Despite the rich heritage and quality of Yame tea, the region is facing severe challenges. Without intervention, many of these production areas could disappear within a few years.

Preserving Our Precious Yame Tea

We don’t want a future where we can no longer enjoy the Yame tea we thought we could always have. To prevent this, it is crucial for Japanese people to understand the importance of Yame tea and recognize it as an essential part of our culture.

This is why we established “Mukoh Matcha.”

Mukoh Matcha’s Mission

At Mukoh Matcha, we specialize in high-quality Yame tea and aim to introduce the captivating teas from this region. Our goal is to help people not only learn about Yame tea but also become fans of the Yame region itself. By doing so, we hope to contribute to the sustainability of Yame tea production.

Yame tea is a unique crop that embodies the terroir of its growing region. Losing Yame tea means losing a valuable cultural heritage passed down through generations.

Through our website, we will continue to share information about Yame tea and work together with you to ensure a bright future for this exceptional tea.

Explore our offerings and join us in supporting the rich tradition of Yame tea at Mukoh Matcha Online Shop.