A New Era of Matcha/The Appeal of Diversified Matcha

How to drink matcha

In modern times, matcha is a beverage that is even more convenient to enjoy than tea, coffee, or black tea.
Simply add 2 grams of matcha to 500ml of water and mix — it’s that easy to savor an authentic taste.

Various Types of Matcha

When thinking of matcha, you might immediately picture Japan’s traditional tea. However, with modernization, technological advancements, and diversification, new types of matcha have emerged. These innovative matcha varieties offer unique appeals, allowing people to enjoy diverse tastes and flavors that highlight the characteristics of the original tea leaves.

Here are examples of a new era of matcha that lets you savor matcha-like flavors through powdered Japanese tea.

Dreaming Matcha

As its name suggests, Dreaming Matcha is a luxurious matcha.
It embodies a classic, long-lasting matcha experience.

・Features: A rich and mellow umami spreads throughout your mouth, making it a supreme tea.

・Recommended Points: Perfect for special occasions or as a premium gift.

Saeakari Powdered Tea

Saeakari is a new tea leaf variety registered in 2012, developed through research and crossbreeding.

・Features: Known for its refreshing aroma and sweet flavor.

・Recommended Points: Its bright color and light taste provide a novel tea experience.

Okumidori Powdered Tea

Okumidori is a historical tea leaf variety that originated in 1969 and was registered in 1974.

・Features: Offers a deep umami and rich flavor.

・Recommended Points: Popular as powdered gyokuro or deep-steamed tea, known for its high quality and consistent taste.

Powdered Green Tea

Powdered green tea is a new style of Japanese tea made by processing whole tea leaves into powder.

・Features: Lets you enjoy a matcha-like color and finish.

・Recommended Points: Convenient for creating matcha-like beverages or incorporating into recipes.

Shiraore Powdered Tea

Shiraore powdered tea is a powdered tea made primarily from stems and leaf veins of tea leaves. These are byproducts of processing high-grade tea leaves.

・Features: Offers a refreshing and clean taste with transparency.

・Recommended Points: Its unique aroma and light flavor make it perfect as a post-meal tea.

Summary

Modern matcha provides new ways to enjoy tea, going beyond traditional boundaries with its diversity. These new types of matcha, which preserve tradition while evolving, are suitable for daily enjoyment and special occasions.
Try various kinds of matcha and discover the one that suits you best!